Three Things You Should Know About Shelli



1. I’m an optimist.

What this means for you is that I start by assuming something, no matter how seemingly difficult, can be done. Then I go about figuring out how to make it so.

 

2. I play favorites.

(In a good way) I love my clients. Lots. I'm extremely passionate about making you as successful as possible. I'm also really connected to my associates, because they're simply outstanding. This doesn’t mean I’m not open to using other resources. But if you ask, my recommendations will wow you.

 

3. I “grew up” in agencies. 

I learned early on that creating a story is the key to successful marketing. That relevance and context is critical to being heard and understood. This has never been more important than in today’s social media where consistency of message, crafted to be most effective for each medium, is key.

 

Shelli Strand, Founder

I’m a seasoned marketing consultant (18+ years) with deep experience in business-to-business marketing. I specialize in helping clients focus their marketing strategies on the most effective customer profile, with the most effective message, to acquire new customers, as well as strengthen their relationship with existing customers.

I also develop user and prospect communities through various leading edge marketing methods such as interactive, social media, and mobile technologies. Whether you need to bring an existing program to fruition or develop your company’s first marketing plan from scratch, I’ve got the vision, resources, and practical skills to deliver.

Think I might be able to help you? Let’s talk.

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See what others are saying

“STRAND brings clarity and sound strategic direction to complex problems. Shelli is also a polished, compelling presenter who captivates and inspires even reluctant audiences.”

Jack Balousek
General Partner at Balousek FLP, Entrepreneur & Board Director

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“Shelli and her team have provided fantastic marketing resources for me for more than 9 years. I know I can count on her to really think through the given project, and develop and execute campaigns that yield real results.”

Dana Loof
Executive Vice President at Pano Logic
Adobe
American Cancer Society
Apple Computer
Bigstep.com
Broadcom
Charles Schwab & Company
Cisco Systems
Cisco WebEX   

EFI
Eleven Inc.
EVault/i365
Intuit
Microsoft Corporation
MRM Partners
Novell
Oracle

PanoLogic
SanDisk
Seagate
Six Apart
Sybase
Turning Star, Inc.
Wells Fargo Bank

Orchestrating a lightning-fast
new product launch
 
Helping Cisco sell
Software as a Service
Getting competing sales
teams on the same page
SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute. Read More

When Cisco bought WebEx, they needed to introduce the idea to their internal sales team and get them the materials and training they needed so they could begin selling the WebEx service through their channel partners. Read more.

A new partnership between Cisco and a sometimes-competitor brought two sales teams together to sell a new product jointly. The two companies came to STRAND to get the sales tools and sales training to bring these two previously competing sales teams together—and make it happen within 3 months. Read more.