Orchestrating a lightning-fast new product launch

SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute.

Solution:
STRAND came and quickly helped define the overall launch strategy, the target marketing, PR, and online strategy, then managed a full scale agency search for just the right team. We pulled in the San Francisco-based branding agency, Eleven, Inc. and managed them through the naming process and digital advertising launch. We also orchestrated SanDisk’s internal divisions involved with the launch, including the product management group, internal corporate marketing, packaging group and online marketing.

Results:
• Executed a full scale product launch in just 6 months
• Brought in and managed exceptional team members
• Hit and exceeded digital advertising launch metrics