STRAND can help you with

Focused Marketing Message and Messaging Strategy

Writing a creative strategy, briefing an agency or internal creative department and training cross functional marketing and sales teams is made much more effective when everyone is speaking to a united marketing message. I work with your team to extract the core of what is important to your customer, and what your product or service is uniquely qualified to offer your customers. From this process you will have a marketing architecture document, including a precise definition of each of your key target markets and a concise statement of your value add for each audience. You’ve now got everything you need to create marketing that speaks directly and impactfully to your potential customers.
See how we've done it for Cisco WebEx.

Comprehensive Go-to-Market Planning

Your product team is telling you they’ll be ready to launch in 3 months, your CEO is asking you how you are going to improve market share, and your sales team is already frothing at the mouth for leads. This is where the rubber hits the road for marketers. The STRAND team uses our many collective years’ experience in launching business to business products to your benefit. We employ all the strategies that work, including social media, lead generation, events, public relations and yes, even old school advertising. We help you create your ideal communications plan that fits into your budget and blows away your goals.

Sales Enablement

One of my favorite quotes is “Sales teams are coin operated.” Their focus is selling. They need the marketing team to quickly understand their strategy and needs, and execute flawlessly with involvement from the sales team only when it’s necessary. I understand this thoroughly. After all, working as a consultant for more than 18 years requires sales talent, and a deep understanding of how working a lead, well, works. My sales enablement practice is focused on creating and organizing the perfect sales presentation, and creating multiple communication tracts to train sales forces and arm them with the materials and tools they need to close sales. 
Check how we enabled sales at Cisco.

Marcom Strategy and Execution

It’s a scenario familiar to many companies: You still haven’t found the perfect marketing team—or your current team is already overloaded, but your product is ready for market. STRAND can step in and work as an extension of your internal department. We’ve done it again and again for clients big and small. Whether you have an upcoming product launch or you simply need to get a series of programs planned and out the door, we can offer you an outsourced marketing resource sized for your needs (individuals or teams) that deliver and then get out of your way.
See how we worked with SanDisk.